Watch Our New Video

See and hear the history of our events, the generous volunteers, the joyful models/survivors and the grants reception which is the culmination of our fundraising. We want to make a difference because everybody knows somebody touched by breast cancer.

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What People Are Saying

"I am so deeply grateful to have had the wonderful experience of being a model in this year's Stepping Out To Celebrate Life event. The opportunity came at a moment when I needed it the most." Read more.

Mending Under the Moon

Some of the women took off their wigs; others removed their prostheses. A few were young, and others were decades older. Many laughed. Several danced. It was their weekend to be together. Read more.

Marin Breast Cancer Council Is Now To Celebrate Life Breast Cancer Foundation

What’s in a name?  Plenty!  Especially when it comes to capturing and expressing an organization’s identity.  Branding is a huge component of an enterprise’s visibility and viability.

About two years ago we began to realize that MBCC needed a more identifiable logo. A branding grant from Taproot Foundation enabled us to get started on this exciting project.
 
As the team of Taproot and MBCC volunteers began to brainstorm, it soon became clear that what was really needed was a new name. “We needed to change our name to better reflect what we do and the spirit in which we do it,” explains Teri Dowling, MBCC President.

Since a name change was outside the scope of the grant, MBCC volunteer John Randazzo donated the services of his company, B.A.R.C. Communications, a San Francisco based marketing and communications firm, to take over the project.   

 “We literally looked at hundreds of alternatives before I put together a recommendation that focused on the ‘celebrate life’ words and how that could form an umbrella for MBCC’s  three fundraising events,” John explains.

The branding team and MBCC board ultimately embraced the name To Celebrate Life Breast Cancer Foundation to best describe the organization: its mission, hope, compassion, volunteerism, sense of community, education, outreach and fundraising.

The logo design phase was led by B.A.R.C. business partner and Creative Director, Alan Blavins, with initial concepts and final designs contributed by Bill Evans and Angelo Martinez, also of B.A.R.C.  
 
To Celebrate Life Breast Cancer Foundation is grateful to everyone who worked on this project.  As we move into the future we hope you — our grantees, sponsors, donors, supporters, family and friends — will join us as we continue “To Celebrate Life.”